Josephine Platt | Writer, Editor and Content Strategist
☀︎ I shape travel brands and startups, working closely with CEOs and founders to refine brand visions, craft style guides and lead content strategy. I deliver UX copywriting, newsletters, social media copy and strategy and storytelling that connects with global audiences.
☀︎ I know content inside and out — from SEO writing and UX strategy to managing editorial teams, commissioning stories, and integrating AI tools. I’ve worn many hats: Travel Writer, Commissioning Editor, and Head of Content for travel brands.
☀︎ I craft cultural insight reports and human-centered research to inform brands. In 2023, I conducted a two-month ethnographic study on Ayahuasca tourism in Ecuador for my MSc in social and cultural anthropology.
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MSc in Social & Cultural Anthropology
I earned a distinction from University College London for my dissertation on Ayahuasca tourism. My ethnographic research, in the Ecuadorian Andes, spanned two months and comprised 30 interviews. I’ve used my research skills for leading consumer insight practice Canvas8 and trend forecasting agency The Future Laboratory, where I’ve compiled travel reports and case studies.
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10 years' experience writing & editing
As a writer and editor, I’ve produced hundreds of articles, implemented UX copy, emails and social media copy, filed case studies, lite papers, press releases, scripts and long-form cultural reports. I’m just as confident writing pithy website copy as I am a 2,500-word report. As a Senior Commissioning Editor, I’ve commissioned and edited high volumes of articles from top travel journalists.
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5 years' experience with travel startups
I’ve shaped startups – overseeing content ecosystems, including commissioning and editing work, rolling out UX copywriting, and producing SEO-rich articles. I’ve worked as Head of Content for blockchain-powered regenerative travel platform Quantum Temple and AI-assisted travel planner AwayAway, and as a Senior Commissioning Editor for online travel agent and media platform Culture Trip.
Josephine Platt is a freelance travel writer, editor, content strategist & cultural insights researcher. She creates and actions full content strategy for travel brands and advisors – including social media, SEO, email marketing and the marketing funnel broadly. She supports brands in their storytelling and helps them find their ideal clients. She has worked as a copywriter, a features writer and a strategist for brands, magazines and advisors. She is a world traveler, a digital nomad.
I have a track record of pitching ideas and producing work for magazines, brands, and research & trend forecasting agencies. I've produced work for ABTA Magazine, Canvas8, Culture Trip, Euronews Travel, Expedia x ROADBOOK, GetYourGuide, ROADBOOK, Telegraph Travel, The Future Laboratory x Intrepid Travel, and more.
My work spans compiling well-researched, zeitgeisty reports, where I speak to experts about topics such as future of travel and the future of remote work, to covering Czech spa traditions and space hotels for travel magazines. I take a particular interest in regenerative/sustainable and wellness/spiritual travel. I started my career writing about fashion, culture and arts.
My travel writing
Travel Brand Case Studies
Quantum Temple, blockchain-powered ‘regenerative’ travel platform
AwayAway, AI-assisted luxury travel planning and booking platform
Culture Trip, travel booking and media platform
Get in Touch
I’m open to travel commissions worldwide, and available for short- and long-term content projects. Fire me an email to discuss how we can collaborate.
