I’m a portfolio careerist.

I use my editorial expertise to work with creative, imaginative and thoughtful brands I align with in Web3.

My background includes leading remote blockchain- and AI-powered content teams, an MSc in social and cultural anthropology, and 10’ years experience writing, editing, commissioning and strategizing – with a focus on travel, although I’m a generalist.

I’m also a somatic practitioner who hosts immersive events IRL and guides women 1:1 online. I’m a Brit in Panama.

  • MSc in Social & Cultural Anthropology

    I earned a distinction from University College London for my dissertation on Ayahuasca tourism. My ethnographic research, in the Ecuadorian Andes, spanned two months and comprised 30 interviews. I’ve used my research skills for leading consumer insight practice Canvas8 and trend forecasting agency The Future Laboratory, where I’ve compiled travel reports and case studies.

  • 10 years' experience writing & editing

    As a writer and editor, I’ve produced hundreds of articles, implemented UX copy, emails and social media copy, filed case studies, lite papers, press releases, scripts and long-form cultural reports. I’m just as confident writing pithy website copy as I am a 2,500-word report. As a Senior Commissioning Editor, I’ve commissioned and edited high volumes of articles from top travel journalists.

  • 5 years' experience with travel startups

    I’ve shaped startups – overseeing content ecosystems, including commissioning and editing work, rolling out UX copywriting, and producing SEO-rich articles. I’ve worked as Head of Content for blockchain-powered regenerative travel platform Quantum Temple and AI-assisted travel planner AwayAway, and as a Senior Commissioning Editor for online travel agent and media platform Culture Trip.

I have a track record of pitching ideas and producing work for magazines, brands, and research & trend forecasting agencies. I've produced work for ABTA Magazine, Canvas8, Culture Trip, Euronews Travel, Expedia x ROADBOOK, GetYourGuide, ROADBOOK, Telegraph Travel, The Future Laboratory x Intrepid Travel, and more.

My work spans compiling well-researched, zeitgeisty reports, where I speak to experts about topics such as future of travel and the future of remote work, to covering Czech spa traditions and space hotels for travel magazines. I take a particular interest in regenerative/sustainable and wellness/spiritual travel. I started my career writing about fashion, culture and arts.

My Writing

Case Studies

Quantum Temple, blockchain-powered ‘regenerative’ travel platform

View Project

AwayAway, AI-assisted luxury travel planning and booking platform

View Project

Culture Trip, travel booking and media platform

View Project

Get in Touch

I’m available for short- and long-term projects. Send me an email to discuss how we can collaborate.