I’m a portfolio careerist.

☀︎I help shape startups — partnering with CEOs and Founders to refine their visions, craft brand style guides, implement strategy, and deliver UX, newsletters and social copy that connects.

☀︎ I know content inside out — from writing and SEO to managing teams, commissioning stories, and working with AI tools. I’ve worn many hats: Travel Writer, Commissioning Editor, Head of Content, and freelancer since 2019.

☀︎ I work with values-driven Web3 brands, bringing editorial expertise and leadership to remote content teams across blockchain and AI. I’m a SheFi Season 13 Scholar.

☀︎ Holding an MSc in Social and Cultural Anthropology from UCL, I craft cultural insight reports and research grounded in deep, human-centered analysis. In 2023, I carried out a two-month ethnographic research project into Ayahuasca tourism in Ecuador.

☀︎ I’ve ghostwritten and edited a number of books, including memoirs and fiction in the self-help space.

☀︎ As a somatic practitioner, I coach women 1:1 and design immersive workshops and events around embodiment, transformation and connection — find me at josephineplattsomatics.com.

Work with Me

MSc in Social & Cultural Anthropology

I earned a distinction from University College London for my dissertation on Ayahuasca tourism. My ethnographic research, in the Ecuadorian Andes, spanned two months and comprised 30 interviews. I’ve used my research skills for leading consumer insight practice Canvas8 and trend forecasting agency The Future Laboratory, where I’ve compiled travel reports and case studies.
10 years' experience writing & editing

As a writer and editor, I’ve produced hundreds of articles, implemented UX copy, emails and social media copy, filed case studies, lite papers, press releases, scripts and long-form cultural reports. I’m just as confident writing pithy website copy as I am a 2,500-word report. As a Senior Commissioning Editor, I’ve commissioned and edited high volumes of articles from top travel journalists.
5 years' experience with travel startups

I’ve shaped startups – overseeing content ecosystems, including commissioning and editing work, rolling out UX copywriting, and producing SEO-rich articles. I’ve worked as Head of Content for blockchain-powered regenerative travel platform Quantum Temple and AI-assisted travel planner AwayAway, and as a Senior Commissioning Editor for online travel agent and media platform Culture Trip.

I have a track record of pitching ideas and producing work for magazines, brands, and research & trend forecasting agencies. I've produced work for ABTA Magazine, Canvas8, Culture Trip, Euronews Travel, Expedia x ROADBOOK, GetYourGuide, ROADBOOK, Telegraph Travel, The Future Laboratory x Intrepid Travel, and more.

My work spans compiling well-researched, zeitgeisty reports, where I speak to experts about topics such as future of travel and the future of remote work, to covering Czech spa traditions and space hotels for travel magazines. I take a particular interest in regenerative/sustainable and wellness/spiritual travel. I started my career writing about fashion, culture and arts.