Josephine Platt |Writer, Editor and Content Strategist
Josephine is a freelance travel and lifestyle writer, editor and content strategist, with a focus on travel and culture, wellness and the human experience. Her work spans feature writing, destination guides, wellness trends and lifestyle stories. She collaborates with travel brands, startups and creative founders to refine brand visions, craft style guides and lead content strategy. She writes for travel magazines, brands and cultural insight practices. She has worked as Head of Content and Senior Commissioning Editor for travel startups – shaping editorial direction, building teams, and driving content that resonates with global audiences. She holds an MSc in Social and Cultural Anthropology, earned for ethnographic research Ayahuasca tourism in Ecuador.
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MSc in Social and Cultural Anthropology
I earned a distinction from University College London for my dissertation on Ayahuasca tourism. My ethnographic research, in the Ecuadorian Andes, spanned two months and comprised 30 interviews. I’ve used my research skills for leading consumer insight practice Canvas8 and trend forecasting agency The Future Laboratory, where I’ve compiled travel reports and case studies.
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10 years' experience writing and editing
As a writer and editor, I’ve produced hundreds of articles, implemented UX copy, emails and social media copy, filed case studies, lite papers, press releases, scripts and long-form cultural reports. I’m just as confident writing pithy website copy as I am a 2,500-word report. As a Senior Commissioning Editor, I’ve commissioned and edited high volumes of articles from top travel journalists.
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5 years' experience with travel startups
I’ve shaped startups by overseeing comprehensive content ecosystems – commissioning and editing work, delivering UX copywriting, and producing SEO-optimised articles. I’ve served as Head of Content for blockchain-powered regenerative travel platform Quantum Temple and AI-assisted travel planner AwayAway, as well as Senior Commissioning Editor for Culture Trip.
Josephine creates and executes full data-driven content strategies for travel brands and advisors – covering social media, SEO, email marketing and the wider marketing funnel, while helping brands refine their storytelling and connect with their ideal clients. Her experience spans copywriting, feature writing, and content strategy for brands, magazines, and travel agents. She is a world traveler and digital nomad, who brings a global perspective to every project.
I have a track record of pitching ideas and producing work for magazines, brands, and research & trend forecasting agencies. I've produced work for ABTA Magazine, Canvas8, Culture Trip, Euronews Travel, Expedia x ROADBOOK, GetYourGuide, ROADBOOK, Telegraph Travel, The Future Laboratory x Intrepid Travel, and more.
My work spans compiling well-researched, zeitgeisty reports, where I speak to experts about topics such as future of travel and the future of remote work, to covering Czech spa traditions and space hotels for travel magazines. I take a particular interest in regenerative/sustainable and wellness/spiritual travel. I started my career writing about fashion, culture and arts.
Travel writing
Travel Brand Case Studies
Quantum Temple, blockchain-powered ‘regenerative’ travel platform
AwayAway, AI-assisted luxury travel planning and booking platform
Culture Trip, travel booking and media platform
Get in Touch
I’m open to travel commissions worldwide, and available for short- and long-term content projects. Fire me an email to discuss how we can collaborate.
